Goodwin's theory of the music video is a basic format that all music videos follow, with certain characteristics present in all songs.
The first song I chose was Heatwave by Wiley, as a number of these principles are quite obvious in the song.
https://www.youtube.com/watch?v=qimiWfZAtXw
One of these is the obvious links between lyrics and visuals. Just 7 seconds into the song the lyrics "sunshine in your face" coincidide with a lighting effect that is meant to imitate the sun shining on the women in the video
Another example is at 1:52 of the song where the artist, Wiley, says "I wanna see an ice cream vibe on the road" and a female is holding an ice cream cone during the video.
This is a clear link between the images seen in the video and the lyrics, used to back up and reinfornce what the artist is saying.
The objectification of women can be seen numerous times in the video, as shown below
Exposing the female body suggestively

An example of the objectification of women, as they are all
seen dancing around in a circle around the artist. The artist is seen as the
focus of their attention. This is also an example of voyeurism, as there are
other characters looking at the artist and showing interest in him.
The whole theme of the video is enjoying the hot weather in the summer time. The images seen in the video are very suggestive and quite blatant to the fact the artist is also "enjoying" the women on display. Cetrtain parts of female body are shown to sexualise the video as seen above.